Product & Design Leader

Making complex products make sense.

I'm Long Nguyen, a Product & Design Leader with more than a decade of experience across fintech, SaaS, public services, and enterprise products - from complex internal systems to products used by millions.

My background is in product design, but much of my work now happens before and around the interface: framing problems, shaping product decisions, connecting teams, and turning complex systems into something people and organizations can actually execute.

I work best where product, design, technology, operations, and business constraints are tightly connected, and where the right answer is rarely obvious at the start.

View selected work
Portrait of Long Nguyen

My principles for building products

Design has to work in the real world

People do not use products inside clean diagrams. They use them while doing a job, following rules, switching between systems, working around constraints, and dealing with imperfect situations. Good design starts by understanding that reality.

The screen is rarely the whole problem

What looks like an interface problem may come from the product model, workflow, policy, organization, or technology underneath it. I try to find the layer actually creating the friction before deciding where to design.

Remove complexity before designing around it

Teams naturally accumulate features, rules, options, and exceptions. I would rather remove unnecessary complexity than make users better at navigating it.

Evidence informs. Judgment decides.

Data and research help us understand what is happening and why. They rarely remove uncertainty completely. Good design still requires judgment about what matters, what to change, and which trade-offs are worth making.

Quality is built, not added at the end.
It comes from the accumulation of small decisions: what we simplify, what we keep, what we question, and what we choose not to leave unresolved.

What I lead

Over time, my work has expanded from designing products to helping shape the decisions, systems, and teams behind them.

I care about the environment around the work: how problems are framed, how decisions are made, how teams work together, and how product, design, engineering, operations, and business stay aligned as things move from idea to execution.

Explore how I lead →

Selected experience

Topicus Finance

2026 to Present
UI/UX Design Lead

Leading product design across financial products and platforms, shaping and building complex digital solutions while making them easier to understand, demonstrate, and position for customers.

Vietnam Silicon

2025 to 2026
UX Lead / Head of Design

Led UX and product-facing initiatives across large-scale government and enterprise platforms, managing a distributed design team across countries while shaping complex workflows and aligning decisions across multiple stakeholders.

Lovepop

2023 to 2025
UX Principal · Product Manager

Led product and design work across commerce and operational systems, building platforms and workflows for better operational visibility while balancing priorities across business, operations, and engineering.

CAKE by VPBank

2021 to 2023
Product Design Lead

Led product design across key digital banking journeys, shaping complex product flows and decisions while working across internal functions and external product partners.

Edulog / Karros Technology

2021
UX Manager

Led UX across education and transportation products, supporting the design team while working closely with product and engineering through delivery.

ELCA

2014 to 2021
UX Expert · UX Capability Lead

Led UX across enterprise and government systems, while mentoring designers, building design capability, and improving delivery quality across complex multi-team environments.

From people I’ve
worked with

“Long has a rare ability to simplify complex systems into something teams can actually execute. Even under uncertainty.”
Olivier Hecq · Country Director, ELCA
“He brought a level of clarity and confidence that made us feel we were finally delivering world-class UX, something we didn't have before.”
Mehdi Soltany · CTO, truuth.id
“His attention to detail and commitment to the customer elevate not just the product, but the entire team around him.”
Konstantine Makhenya · CPO, CAKE by VPBank

Get in touch

Let's build something great together

I'm always interested in hearing about new opportunities, collaborations, or conversations around product, design, technology, and complex digital products. Send me a message at longnguyen.eleven@gmail.comFind me on LinkedIn